

what are google & meta ads?
Pay-per-click (PPC) advertising is a highly effective digital marketing strategy used to drive targeted traffic to your website and increase conversions. For businesses in Edinburgh, PPC offers a fast and measurable way to reach potential customers who are actively searching for local services or engaging with relevant content online. When managed correctly, PPC helps support key business goals such as generating leads, increasing sales, and improving local brand awareness.
PPC advertising, most commonly delivered through Google Ads and Meta Ads (Facebook and Instagram), allows your business to appear prominently in front of your ideal audience. Google Ads place your website at the top of search engine results pages (SERPs) for relevant Edinburgh-based keywords, giving your business immediate visibility ahead of competitors.
Many businesses in Edinburgh and across the UK use pay-per-click (PPC) advertising as a reliable way to drive website traffic, enquiries, and sales. Unlike traditional advertising methods, PPC allows you to target your audience with precision, ensuring your ads are shown only to people who are most likely to be interested in your products or services.
Through platforms such as Google Ads and Meta Ads (Facebook and Instagram), your business can target users based on location, demographics, interests, and online behaviour. With the majority of customers now searching for services online, PPC advertising gives your business a competitive advantage by placing you directly in front of your ideal local audience at the moment they’re ready to take action.
Why work with a company for Google & Meta Ads management?
By choosing us to manage your PPC advertising in Edinburgh, you can focus on running your business while we handle the strategy, setup, and optimisation of your campaigns. Well-managed PPC places your business at the top of search results, helping drive increased website traffic, higher-quality leads, and improved conversion rates.
PPC management can be complex and time-consuming without the right experience. That’s where we come in. Our team specialises in Google and Meta Ads, creating targeted campaigns designed to reach the right audience at the right time.

why work with castleview creative?
Frequently asked questions
Google Ads and Meta Ads are online advertising platforms that help businesses reach their target audience. Google Ads display your business in search results, on websites, and across YouTube, showing ads to people actively searching for products or services like yours.
Meta Ads (Facebook and Instagram) allow you to reach people based on interests, demographics, and online behaviour, making them ideal for building awareness and engagement. Both platforms are measurable, letting you track clicks, conversions, and ROI.
Google and Meta Ads offered by Castleview Creative in Edinburgh vary depending on the plan you select.
Most packages include advertising on Google and Meta platforms, along with keyword research and targeting, bid management, and regular campaign performance reporting. This ensures your ads reach the right local audience and deliver measurable results for your Edinburgh business.
Our Google and Meta marketing services in Edinburgh and across Scotland vary in cost depending on several factors, including your business location, the scope of services required, the experience of the ads management team, and the ad budgets you choose.
On average, management fees for Google Ads campaigns in Edinburgh are around £900–£1,000 per month. At Castleview Creative, our ad management services are tailored to your business, offering flexible packages and plans to suit your specific needs.
